Yo yo yo!

I’m a Deputy Creative Director at McCann Bristol with a hands-on approach to strategy, creativity, design, and production. I love collaborating closely with clients, creatives, strategists, designers, and makers to turn ambitious thinking into work people genuinely care about.

Big ideas are at the centre of what I do, but I’m equally comfortable diving into strategy, shaping design systems, or executing creative thinking. Alongside winning Cannes Lions across strategy, creativity, and design, I’ve also helped lead AI integration across McCann, particularly exploring how it can amplify human thinking rather than replace it, stretch budgets further, create more adaptive campaigns, and give creatives greater control over execution.

I don’t believe in “brave” ideas. Ideas are either right or wrong. The right ones come from deep client understanding, strong strategy, and human creativity.

Alongside award-winning work, I’ve helped win major clients across the UK McCann network, contributing creative and strategic thinking for brands including Vimto, Brittany Ferries, Acer, Yeo Valley, Thatcher’s Cider, Hargreaves Lansdown, Remington, and Simplyhealth to name a few.

I’ve been lucky enough to gain industry recognition ranging from Cannes Lions to a world record, but what really drives me is making work that gets me, my team, and the client genuinely excited.

And honestly, I might be one of the few creatives optimistic about where this industry is heading.

EXPERIENCE
McCann Deputy Creative Director — Apr 2024 – Present
Head of Art — Jan 2023 – Apr 2024
Art Director — Jun 2016 – Jan 2023
AUK Art Director — Feb 2015 - Jun 2016
Bray Leino Midweight Art Director / Creative — Jul 2013 – Feb 

AWARDS
Cannes Lions — Silver (1) • Bronze (3) • Shortlist (6)
D&AD — Shortlist (1) • Wood (1)
Creative Circle —  Silver (2) • Bronze (3)
Effies — Shortlist (x)
Lürzer’s Archive — 200 Best Worldwide
FAB Awards — Gold (Press) 
Creative Bloq — Best Print Ads Ever 
Drum Network Awards
Chairman’s Award
Creative Team of the Year
Food & Drink Campaign of the Year
Silver Cream Award
Guinness World Record
Chip Shop Awards 
Golden Hammer Awards — Gold (1) • Silver (1) 
Adrenalinas — Shortlist (2) 
Big Bus Challenge